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crux
[krəks, kro͝oks]
NOUN
(the crux)
the decisive or most important point at issue
In rock climbing, a crux is the most difficult section of a route, or the place where the greatest danger exists.
Rock climbing quickly teaches you that although your ultimate goal is the same as everyone else, the route you choose to get there will likely be different. Not one person is alike, so each person must choose their own path based on their skills and abilities. This is our approach with clients. We will tailor solutions towards your needs.
The last two years has drastically changed the way that we do business. Labour shortages in many sectors & industries have left companies trying to figure out how to do more, with less. Whether its by getting more out of your sales and operations teams, or needing help guiding a new strategy - this is where we can help. Get in touch with us. Let's get to the crux of the matter.
Matt Balfe has nearly 20 years of construction industry experience in various roles covering operations, sales, logistics, business development & strategy. Having worked in all levels of management across North America for both multi-nationals and SMEs, Matt's experiences bring a broad understanding of what causes companies to both struggle and succeed. Now, Matt shares his passion for business by helping others with theirs. Talk to us today about how we can support your strategy, build on your values and deliver results.
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